Marketing-manufacturing interface in mass customisation: some case research

Westbrook, Roy, Hill, Terry and Nicholson, T (1995) Marketing-manufacturing interface in mass customisation: some case research. In: Production and Operations Management Society Annual Conference, 1995, Pittsburgh, Pennsylvania. (Unpublished)

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Keywords: operations management; production management
Subject(s): Corporate reputation
Centre: Oxford University Centre for Corporate Reputation
Date Deposited: 10 Apr 2012 15:30
Last Modified: 23 Oct 2015 14:07
URI: http://eureka.sbs.ox.ac.uk/id/eprint/2764

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