Fair and Ethical Trade

Nicholls, Alex (2014) Fair and Ethical Trade. In: Farrell, A., (ed.) Encyclopaedia of Management: Marketing. Wiley-Blackwell. ISBN 978-1-119-97251-8

Abstract

This article considers a leading form of ethical consumption: fair trade (FT). FT uses a set of standards and – in some cases a certification scheme – to ensure that poor producers and artisans capture a far larger proportion of the value chain than is conventional. This creates a market-driven development tool.

Item Type: Book Section
Keywords: management; marketing; fair trade; ethics
Subject(s): Social entrepreneurship
Centre: Skoll Centre for Social Entrepreneurship
Date Deposited: 29 Mar 2012 14:15
Last Modified: 11 Apr 2016 11:29
Funders: n/a
URI: http://eureka.sbs.ox.ac.uk/id/eprint/2858

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