Nicholls, Alex and Opal, Charlotte (2005) Fair Trade: Market-Driven Ethical Consumption. Sage Publications, London. ISBN 978-1412901055Full text not available from this repository.
Fair Trade is at a crucial moment in its evolution from alternative trading mechanism to mainstream economic model. This timely and thoughtful book looks at the strategic future for Fair Trade. Each chapter spearheads a key area of Fair Trade thinking and theory and the political, legal and economic context of Fair Trade is given careful scrutiny. Difficult questions are tackled such as `What is the role and value of corporate social responsibility?' and `What is the brand meaning of Fair Trade?'
|Keywords:||International trade; Competition; Price maintenance; Consumption; Consumer attitudes|
|Centre:||Skoll Centre for Social Entrepreneurship|
|Date Deposited:||11 Feb 2012 18:12|
|Last Modified:||18 Feb 2016 12:51|
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