Reynolds, Jonathan (2000) Who will dominate European eCommerce? Threats and Opportunities for European retailers. International Journal of Retail & Distribution Management, 28 (1). pp. 9-16.
Considers the challenges to European retailers posed by the growth of e-commerce. Reports, surprisingly, that three Nordic countries outstrip the USA in terms of highest penetration per capita of Internet usage although the UK, France and Germany are considerably below US levels. States that although there are growth opportunities in Europe, these are starting from a low base, and then goes on to outline the barriers to e-commerce entry in Europe, the most significant being EC regulation and multilingual cultural demands. Finally, identifies ways in which European retailers can close the gap, examining the advantages of having an established logistics and distribution structure, local market advantages and the opportunities that can be derived from acting as electronic intermediaries, or gatekeepers.
|Keywords:||Business strategy; Competitiveness; Electronic commerce; Europe; European Union; Internet; Legislation; Market entry; Retailing|
|Centre:||Oxford Institute of Retail Management|
|Date Deposited:||19 Feb 2012 11:41|
|Last Modified:||23 Oct 2015 14:07|
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