Opportunities for Electronic Commerce

Reynolds, Jonathan (1998) Opportunities for Electronic Commerce. European Retail Digest, 18. pp. 5-14.

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Examines the extent of the penetration of electronic commerce, specifically via the Internet, in the retail trade in Europe. Assessment of the use of the Internet in mail order and direct marketing operations; Application of the Internet in grocery retailing; Examination of the penetration of electronic commerce in the United States.

Item Type: Article
Keywords: Electronic commerce; Retail industry; Mail-order business; Grocery trade; Internet
Subject(s): Retail
Centre: Oxford Institute of Retail Management
Date Deposited: 12 Mar 2012 20:49
Last Modified: 23 Oct 2015 14:07
URI: http://eureka.sbs.ox.ac.uk/id/eprint/2931

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