New, Steve (2010) The Transparent Supply Chain. Harvard Business Review, 88. pp. 1-5.
The article discusses technology for supply chain management, focusing on tools for making information on products transparent to both managers and consumers. Among the technologies examined are radio frequency identification tags embedded in products, online databases available for consumers and Webcasting of supplier operations. The complexity of managing this information is acknowledged. The marketing advantages of presenting consumers with information on supply chain practices and products are considered. The use of such information in supply chain management is discussed.
|Keywords:||Supply Chain Management; Technology; Information management; operations management; technology & operations management|
|Centre:||Oxford University Centre for Corporate Reputation
Faculty of Operations Management
|Date Deposited:||11 Mar 2012 20:20|
|Last Modified:||23 Oct 2015 14:07|
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