Of frames and cultures - a crosscultural comparison of TV newscasts

Senokozlieva, Maria, Fischer, Oliver, Bente, Gary and Krämer, Nicole (2006) Of frames and cultures - a crosscultural comparison of TV newscasts. Zeitschrift für Medienpsychologie, 18 (4). pp. 160-173.


TV news are essentially cultural phenomena. Previous research suggests that the often-overlooked formal and implicit characteristics of newscasts may be systematically related to culture-specific characteristics. Investigating these characteristics by means of a frame-by-frame content analysis is identified as a particularly promising methodological approach. To examine the relationship between culture and selected formal characteristics of newscasts, we present an explorative study that compares material from the USA, the Arab world, and Germany. Results indicate that there are many significant differences, some of which are in line with expectations derived from cultural specifics. Specifically, we argue that the number of persons presented as well as the context in which they are presented can be interpreted as indicators of Individualism/Collectivism. The conclusions underline the validity of the chosen methodological approach, but also demonstrate the need for more comprehensive and theory-driven category schemes.

Item Type: Article
Keywords: Cross-cultural comparison; content analysis; news structure; personalisation; political communication
Subject(s): Organisational behaviour
Centre: Faculty of Organisational Behaviour
Date Deposited: 24 Feb 2012 18:05
Last Modified: 23 Oct 2015 14:07
URI: http://eureka.sbs.ox.ac.uk/id/eprint/3035

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