Normann, Richard and Ramírez, Rafael (1993) Richard Normann and Rafael Ramírez respond. Harvard Business Review, 71 (5). pp. 50-51.Full text not available from this repository.
This article presents a response from the authors regarding commentary on their research regarding value constellation. The authors are of the opinion that the view of commentators is evidence of how constraining old paradigms can be, and suggest that people have difficulty in accepting three points in their argument for competitive advantage. They also discuss the topic of value chains and value-creation processes in the service industry, as well as the idea that product, rather than the company itself, competes for customers.
|Subject(s):||Strategy; Entrepreneurship & Global business|
|Centre:||Faculty of Strategy, Entrepreneurship and International Business|
|Date Deposited:||20 Jun 2012 14:05|
|Last Modified:||23 Oct 2015 14:07|
Actions (login required)