Using 'Revolution': A Case Study in Intentionality and Response

Scott, Linda (1993) Using 'Revolution': A Case Study in Intentionality and Response. In: Association for Consumer Research conference: special session on negative consumer response to the use of music in advertising, 1993, Nashville, Tennessee, USA.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Keywords: advertising; marketing
Subject(s): Entrepreneurship
Centre: Entrepreneurship Centre
Faculty of Marketing
Date Deposited: 01 Aug 2012 07:52
Last Modified: 23 Oct 2015 14:07
URI: http://eureka.sbs.ox.ac.uk/id/eprint/3519

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