Advertising and Contemporary Rhetoric: An Introduction to Reader-Response Theory

Scott, Linda (1992) Advertising and Contemporary Rhetoric: An Introduction to Reader-Response Theory. In: Association for Consumer Research conference: Special session on "The New Advertising Rhetoric", 1992, Vancouver, Canada.

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Item Type: Conference or Workshop Item (Paper)
Keywords: advertising; marketing
Subject(s): Entrepreneurship
Centre: Entrepreneurship Centre
Faculty of Marketing
Date Deposited: 01 Aug 2012 08:04
Last Modified: 23 Oct 2015 14:07
URI: http://eureka.sbs.ox.ac.uk/id/eprint/3521

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