Scott, Linda (1992) Advertising and Contemporary Rhetoric: An Introduction to Reader-Response Theory. In: Association for Consumer Research conference: Special session on "The New Advertising Rhetoric", 1992, Vancouver, Canada.
Full text not available from this repository.Item Type: | Conference or Workshop Item (Paper) |
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Keywords: | advertising; marketing |
Subject(s): | Entrepreneurship |
Centre: | Entrepreneurship Centre Faculty of Marketing |
Date Deposited: | 01 Aug 2012 08:04 |
Last Modified: | 23 Oct 2015 14:07 |
URI: | http://eureka.sbs.ox.ac.uk/id/eprint/3521 |
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