Advertising and Contemporary Rhetoric: An Introduction to Reader-Response Theory

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Scott, Linda (1992) Advertising and Contemporary Rhetoric: An Introduction to Reader-Response Theory. In: Association for Consumer Research conference: Special session on "The New Advertising Rhetoric", 1992, Vancouver, Canada.

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Item Type:	Conference or Workshop Item (Paper)
Keywords:	advertising; marketing
Subject(s):	Entrepreneurship
Centre:	Entrepreneurship Centre Faculty of Marketing
Date Deposited:	01 Aug 2012 08:04
Last Modified:	23 Oct 2015 14:07
URI:	http://eureka.sbs.ox.ac.uk/id/eprint/3521

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