Tufano, Peter, De Neve, Jan-Emmanuel and Maynard, Nick (2011) U.S. consumer demand for prize-linked savings: New evidence on a new product. Economics Letters, 111 (2). pp. 116-118.
We report on the potential American demand for prize-linked savings, a savings account that also awards prizes. Our survey data suggests significant interest among individuals with little actual savings, without regular saving habits, who play lotteries extensively, and are optimistic.
|Keywords:||Consumer finance; Prize-linked savings; Behavioral finance|
|Centre:||Faculty of Finance|
|Date Deposited:||23 Aug 2012 08:13|
|Last Modified:||23 Oct 2015 14:07|
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