The influence of external market characteristics on value delivery capabilities for relationship marketing in consumer markets

Kar, Malobi, Easingwood, C. and Murphy, J. (2006) The influence of external market characteristics on value delivery capabilities for relationship marketing in consumer markets. In: Proceedings of the Academy of Marketing Annual Conference, 4-6 July, 2006, Middlesex University Business School, London.

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Item Type: Conference or Workshop Item (Paper)
Keywords: customer relationship marketing
Subject(s): Retail
Operations management
Centre: Oxford Institute of Retail Management
Faculty of Operations Management
Date Deposited: 16 Oct 2012 11:05
Last Modified: 23 Oct 2015 14:07
URI: http://eureka.sbs.ox.ac.uk/id/eprint/4185

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