A typology of relationship marketing strategies

Kar, Malobi, Easingwood, C. and Murphy, J. (2005) A typology of relationship marketing strategies. In: Proceedings of the British Academy of Management Annual Conference, 13-15 September, 2005, Saïd Business School, University of Oxford, UK.

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Item Type: Conference or Workshop Item (Paper)
Keywords: customer relationship marketing; CRM
Subject(s): Retail
Operations management
Centre: Oxford Institute of Retail Management
Faculty of Operations Management
Date Deposited: 19 Oct 2012 12:13
Last Modified: 23 Oct 2015 14:07
URI: http://eureka.sbs.ox.ac.uk/id/eprint/4186

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