The influence of external market characteristics on data utilisation capabilities for relationship marketing

Kar, Malobi, Easingwood, C. and Murphy, J. (2005) The influence of external market characteristics on data utilisation capabilities for relationship marketing. In: Proceedings of Academy of Marketing Annual Conference, July 2005, Dublin Institute of Technology, Dublin, Ireland.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Keywords: CRM; customer relationship marketing
Subject(s): Retail
Operations management
Centre: Oxford Institute of Retail Management
Faculty of Operations Management
Date Deposited: 19 Oct 2012 15:43
Last Modified: 23 Oct 2015 14:07
URI: http://eureka.sbs.ox.ac.uk/id/eprint/4187

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