Cuthbertson, Richard (2011) Retail Success Depends on Value Driven Innovation: 25 Years of Innovation at OXIRM. The Retail Digest, Summer 2010 - Spring 2011. pp. 34-39.Full text not available from this repository.
The article focuses on the retail market's success which depends on retail innovation. It reports that successful retailers have recognized change while the unsuccessful ones failed to innovate. It also highlights that retail innovation is vital to economic development and economies stagnate when the consumption stops.
|Keywords:||RETAIL industry, INNOVATIONS in business, TECHNOLOGICAL innovations, ORGANIZATIONAL growth, ORGANIZATIONAL change|
|Centre:||Oxford Institute of Retail Management|
|Date Deposited:||09 Oct 2012 14:02|
|Last Modified:||23 Oct 2015 14:07|
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