Retail Contradictions: Interview with Mika Ihamuotila, President and CEO, Marimekko

Cuthbertson, Richard (2009) Retail Contradictions: Interview with Mika Ihamuotila, President and CEO, Marimekko. The Retail Digest, Spring 2009. pp. 36-43.

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Abstract

The article presents an interview with Mika Ihamuotila, president chief executive officer (CEO) of Marimekko Corp. Ihamuotila informed about the pricing policy of the company. When asked about the retail marketing for Marimekko, he said that they have a lot of potential to improve their marketing and are placing emphasis public relation. He also informed about the development of the distribution channels.

Item Type: Article
Subject(s): Retail
Centre: Oxford Institute of Retail Management
Date Deposited: 10 Oct 2012 11:54
Last Modified: 23 Oct 2015 14:07
URI: http://eureka.sbs.ox.ac.uk/id/eprint/4204

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