Developing Local Retail Brands out of International Success: Interview with Ting Hung Yi, Chief Executive Officer, China Ting

Cuthbertson, Richard and Kar, Malobi (2008) Developing Local Retail Brands out of International Success: Interview with Ting Hung Yi, Chief Executive Officer, China Ting. The Retail Digest, Spring 2008. pp. 36-41.

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Abstract

The article presents the views and plans of chief executive officer Ting Hung Yi for China Ting Group Holdings Ltd. He shared the company board's aim to focus more on retail trade and to achieve a 20 to 25 percent increase in its outlets by 2009. He also stated that they are always observing trends in international fashion and Chinese markets to know their customers' preferences. Moreover, he admits that his employees are the key resources of the company.

Item Type: Article
Subject(s): Retail
Centre: Oxford Institute of Retail Management
Date Deposited: 23 Oct 2012 17:55
Last Modified: 23 Oct 2015 14:07
URI: http://eureka.sbs.ox.ac.uk/id/eprint/4209

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