The Effects of Location of Price on Consumers’ Product Evaluation

Puccinelli, Nancy, Raj, Suri, Grewal, Dhruv and Roggeveen, Anne L. (2012) The Effects of Location of Price on Consumers’ Product Evaluation. In: American Marketing Association (AMA) Winter Marketing Educator’s Conference, February 2012, St Petersburg, Florida, USA.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Keywords: marketing; retail; consumer psychology
Subject(s): Retail
Centre: Oxford Institute of Retail Management
Date Deposited: 18 Mar 2013 10:53
Last Modified: 23 Oct 2015 14:08
URI: http://eureka.sbs.ox.ac.uk/id/eprint/4460

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