Affect and Consumer Behavior: A Meta-Analytic Review

Puccinelli, Nancy, Andrzejewski, Susan A. and Grewal, Dhruv (2009) Affect and Consumer Behavior: A Meta-Analytic Review. In: Society for Consumer Psychology Winter Conference, February 2009, San Diego, California, USA.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Keywords: marketing; retail
Subject(s): Retail
Centre: Oxford Institute of Retail Management
Date Deposited: 18 Mar 2013 10:58
Last Modified: 23 Oct 2015 14:08
URI: http://eureka.sbs.ox.ac.uk/id/eprint/4461

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