Should I Stay or Should I Go? Affect-Congruence and Purchase Venue Choice

Puccinelli, Nancy, Deshpandé, Rohit and Isen, Alice M. (2005) Should I Stay or Should I Go? Affect-Congruence and Purchase Venue Choice. In: Consumer Personality and Research Conference, September 2005, Dubrovnik, Croatia.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Keywords: affect; consumer experiences
Subject(s): Retail
Centre: Oxford Institute of Retail Management
Date Deposited: 18 Mar 2013 14:27
Last Modified: 23 Oct 2015 14:08
URI: http://eureka.sbs.ox.ac.uk/id/eprint/4465

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