How to Know What Customers Really Think: Effect of Consumer Position and Task on Observer Accuracy

Puccinelli, Nancy, Tickle-Degnen, Linda and Rosenthal, Robert (2005) How to Know What Customers Really Think: Effect of Consumer Position and Task on Observer Accuracy. In: Society for Consumer Psychology (SCP) Conference, February 2005, St Petersburg, Florida, USA.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Keywords: marketing; retail
Subject(s): Retail
Centre: Oxford Institute of Retail Management
Date Deposited: 18 Mar 2013 15:52
Last Modified: 23 Oct 2015 14:08
URI: http://eureka.sbs.ox.ac.uk/id/eprint/4467

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