Interpersonal Customization and Effective Customer Service: How to Know What a Customer Really Wants

Puccinelli, Nancy (2004) Interpersonal Customization and Effective Customer Service: How to Know What a Customer Really Wants. In: Marketing Science Institute (MSI) Academic-Practitioner Research Conference, December 2004, New Haven, Connecticut, USA.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Keywords: marketing
Subject(s): Retail
Centre: Oxford Institute of Retail Management
Date Deposited: 18 Mar 2013 15:54
Last Modified: 23 Oct 2015 14:08
URI: http://eureka.sbs.ox.ac.uk/id/eprint/4468

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