Putting Your Best Face Forward: The Effects of Negative Affect on Agent Evaluation

Puccinelli, Nancy (2004) Putting Your Best Face Forward: The Effects of Negative Affect on Agent Evaluation. In: Association for Consumer Research (ACR) Conference, October 2004, Portland, Oregon, USA.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Keywords: marketing
Subject(s): Retail
Centre: Oxford Institute of Retail Management
Date Deposited: 18 Mar 2013 16:01
Last Modified: 23 Oct 2015 14:08
URI: http://eureka.sbs.ox.ac.uk/id/eprint/4469

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