How Mood Influences Consumer Cognition: A Study Using Implicit Measures

Puccinelli, Nancy, Mast, Fred and Braun-LaTour, Kathryn A. (2004) How Mood Influences Consumer Cognition: A Study Using Implicit Measures. In: 2nd Conference on Neuroeconomics, May 2004, University of Munster, Munster Palace, Germany.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Keywords: marketing
Subject(s): Retail
Centre: Oxford Institute of Retail Management
Date Deposited: 18 Mar 2013 16:04
Last Modified: 23 Oct 2015 14:08
URI: http://eureka.sbs.ox.ac.uk/id/eprint/4470

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