Effects of Consumer Mood and Character Type on Agent Preference

Puccinelli, Nancy and Hadimli, Oya (2003) Effects of Consumer Mood and Character Type on Agent Preference. In: Society for Consumer Psychology (SCP) Conference, August 2003, Toronto, Canada.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Keywords: marketing
Subject(s): Retail
Centre: Oxford Institute of Retail Management
Date Deposited: 19 Mar 2013 14:52
Last Modified: 23 Oct 2015 14:08
URI: http://eureka.sbs.ox.ac.uk/id/eprint/4472

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