Affect Congruence and Preference

Puccinelli, Nancy (2003) Affect Congruence and Preference. In: Society for Consumer Psychology (SCP) Conference, August 2003, Toronto, Canada.

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Item Type: Conference or Workshop Item (Paper)
Keywords: marketing; consumers
Subject(s): Retail
Centre: Oxford Institute of Retail Management
Date Deposited: 19 Mar 2013 14:54
Last Modified: 23 Oct 2015 14:08

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