Putting Your Best Face Forward: The Impact of Affect on Agent Preference

Puccinelli, Nancy (2003) Putting Your Best Face Forward: The Impact of Affect on Agent Preference. In: European meeting of the Association for Consumer Research (EACR), June 2003, Dublin, Ireland.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Keywords: marketing
Subject(s): Retail
Centre: Oxford Institute of Retail Management
Date Deposited: 19 Mar 2013 15:29
Last Modified: 23 Oct 2015 14:08
URI: http://eureka.sbs.ox.ac.uk/id/eprint/4474

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