I Don't Know Why, But I Don't Like It: The Impact of Context on Brand Evaluation

Puccinelli, Nancy and Mast, Fred (2001) I Don't Know Why, But I Don't Like It: The Impact of Context on Brand Evaluation. In: Association for Consumer Research (ACR) Conference, October 2001, Austin, Texas, USA.

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Item Type: Conference or Workshop Item (Paper)
Keywords: marketing
Subject(s): Retail
Centre: Oxford Institute of Retail Management
Date Deposited: 19 Mar 2013 15:30
Last Modified: 23 Oct 2015 14:08
URI: http://eureka.sbs.ox.ac.uk/id/eprint/4475

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