How to Influence the Implicit Mind? The Role of Contextual Information Via Mood Manipulation

Puccinelli, Nancy and Mast, Fred (2001) How to Influence the Implicit Mind? The Role of Contextual Information Via Mood Manipulation. In: Association for Consumer Research (ACR) Conference, October 2001, Austin, Texas, USA.

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Item Type: Conference or Workshop Item (Paper)
Keywords: marketing
Subject(s): Retail
Centre: Oxford Institute of Retail Management
Date Deposited: 19 Mar 2013 15:36
Last Modified: 23 Oct 2015 14:08
URI: http://eureka.sbs.ox.ac.uk/id/eprint/4476

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