Book Review: Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture

Schneider, Tanja (2011) Book Review: Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture. History of the Human Sciences, 24 (5). pp. 180-184.

Item Type: Article
Keywords: consumer research; psychology
Subject(s): Science & technology management
Centre: Faculty of Science and Technology Studies
Date Deposited: 12 Apr 2013 12:36
Last Modified: 23 Oct 2015 14:08
URI: http://eureka.sbs.ox.ac.uk/id/eprint/4558

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