Sources of Sustainable Competitive Advantage: The Case of Rice Milling Firms in Thailand

Ritthaisong, Yuttakorn, Johri, Lalit and Speece, Mark (2014) Sources of Sustainable Competitive Advantage: The Case of Rice Milling Firms in Thailand. British Food Journal, 116 (2). pp. 272-291.


Purpose – This paper aims to investigate the effect of several valuable resources (organizational reputation, human resource management (HRM) practices, networks, and vertical integration in production) in explaining the performance of rice-milling firms in Thailand.

Design/methodology/approach – Resource-based view (RBV) theory was used to explain that the particular bundle of firm resources can become the source of sustainable competitive advantage and thereby improve the business's performance. Semi-structured in-depth interviews and questionnaire were used to collect data from Thailand rice exporters. Then regression technique was employed for data analysis.

Findings – Results from a survey of rice mills involved in international export showed that organizational reputation, some HRM practices, and networks were significantly related to firm's performance, but vertical integration was not.

Originality/value – This study supports the basic assertion of RBV theory that a set of firm specific resources could be applied in ways that enhance sustainable competitive advantage.

Item Type: Article
Keywords: Competitive advantage, RBV, Rice mill, Strategic management, Thailand
Subject(s): Strategy; Entrepreneurship & Global business
Date Deposited: 25 Apr 2013 11:47
Last Modified: 17 Oct 2018 14:29
Funders: Not applicable

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