Ritthaisong, Yuttakorn, Johri, Lalit and Speece, Mark (2014) Sources of Sustainable Competitive Advantage: The Case of Rice Milling Firms in Thailand. British Food Journal, 16 (2). pp. 272-291.
Purpose – This paper aims to investigate the effect of several valuable resources (organizational reputation, human resource management (HRM) practices, networks, and vertical integration in production) in explaining the performance of rice-milling firms in Thailand.
Design/methodology/approach – Resource-based view (RBV) theory was used to explain that the particular bundle of firm resources can become the source of sustainable competitive advantage and thereby improve the business's performance. Semi-structured in-depth interviews and questionnaire were used to collect data from Thailand rice exporters. Then regression technique was employed for data analysis.
Findings – Results from a survey of rice mills involved in international export showed that organizational reputation, some HRM practices, and networks were significantly related to firm's performance, but vertical integration was not.
Originality/value – This study supports the basic assertion of RBV theory that a set of firm specific resources could be applied in ways that enhance sustainable competitive advantage.
|Keywords:||Competitive advantage, RBV, Rice mill, Strategic management, Thailand|
|Subject(s):||Strategy; Entrepreneurship & Global business|
|Centre:||Faculty of Strategy, Entrepreneurship and International Business|
|Date Deposited:||25 Apr 2013 11:47|
|Last Modified:||23 Oct 2015 14:08|
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