E-Business: A Management Perspective

Reynolds, Jonathan (2009) E-Business: A Management Perspective. Oxford University Press, Oxford. ISBN 978-0199216482

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Abstract

This text seeks to draw together a varied range of conceptual models and frameworks, existing empirical research, statistical and case study material to provide a coherent insight into e-business from a management perspective. It:

- defines the nature and scope of e-business technologies and the brief history of their development and implementation,
- reviews the environmental drivers facilitating and constraining the application and growth of e-business technologies
- evaluates the ways in which e-business technologies can be applied within firms to achieve new business development and process improvements
- considers the organisational dimension of e-business implementation within firms, from project management, skills and cultural perspectives
- reflects upon the likely nature of future challenges and opportunities of e-business technologies

Utilising extensive up to date examples and case studies throughout, such as eBay, Googlewhacking & Skype, this text primarily focuses on the contribution of e-business technologies to the effectiveness and efficiency of for-profit firms, with insights drawn, where relevant, on not-for-profit and public sector organisations. It includes the application of e-business technologies to both large and small firms in both developed and emerging economies. It extends beyond PC-based web channels to mobile and other platforms, including store-based kiosks and emerging, pervasive technologies, such as digital TV, SMS, m-commerce, PDAs and other location-based services.

Item Type: Book
Keywords: E-commerce, technology
Subject(s): Retail
Centre: Oxford Institute of Retail Management
Date Deposited: 16 Nov 2010 09:38
Last Modified: 29 Oct 2018 16:22
URI: http://eureka.sbs.ox.ac.uk/id/eprint/477

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