Advertising, Promotional Campaigns and Private Labels

Ezrachi, Ariel and Reynolds, Jonathan (2009) Advertising, Promotional Campaigns and Private Labels. In: Ezrachi, Ariel and Bernitz, Ulf, (eds.) Private Labels, Brands, and Competition Policy. Oxford University Press, Oxford. ISBN 978-0-19-955937-4

Full text not available from this repository.
Item Type: Book Section
Keywords: Own-label brands
Subject(s): Retail
Centre: Oxford Institute of Retail Management
Date Deposited: 16 Nov 2010 09:41
Last Modified: 23 Oct 2015 14:05
URI: http://eureka.sbs.ox.ac.uk/id/eprint/484

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