Consumer behaviour over the last 25 years

Kar, Malobi (2010) Consumer behaviour over the last 25 years. The Retail Digest, Summer 2010-Spring 2011. pp. 46-53.

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Marketers and academic strive to understand and gain insights into the myriad ways in which consumers behave. The question is - who is driving who? Are customers really as complicated as we make them out to be or are marketers creating the monster consumers that they are then trying to serve in innovative ways?

Item Type: Article
Keywords: Retail
Subject(s): Retail
Centre: Oxford Institute of Retail Management
Date Deposited: 10 Mar 2014 11:16
Last Modified: 23 Oct 2015 14:08
Funders: Not Applicable

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