Kar, Malobi (2010) Consumer behaviour over the last 25 years. The Retail Digest, Summer 2010-Spring 2011. pp. 46-53.Full text not available from this repository.
Marketers and academic strive to understand and gain insights into the myriad ways in which consumers behave. The question is - who is driving who? Are customers really as complicated as we make them out to be or are marketers creating the monster consumers that they are then trying to serve in innovative ways?
|Centre:||Oxford Institute of Retail Management|
|Date Deposited:||10 Mar 2014 11:16|
|Last Modified:||23 Oct 2015 14:08|
Actions (login required)