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ECommerce: A Critical Review

Reynolds, Jonathan (2000) ECommerce: A Critical Review. International Journal of Retail and Distribution Management, 28 (10). pp. 417-444.


The nature and future of electronic commerce is considered. Four areas of the new economy and its affects on retailers are explained; first the extent to which the emergence of new electronic channels to market has led to distinctive means of businesses differentiation, secondly how business-to-business companies use electronic channels to improve their supply chain, thirdly how companies are dealing with organizational changes, and lastly the future of electronic-commerce is considered.

Item Type: Article
Subject(s): Retail
Centre: Oxford Institute of Retail Management
Date Deposited: 24 Nov 2010 10:43
Last Modified: 25 Oct 2018 08:53

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