Hadi, Rhonda and Block, Lauren (2014) I take therefore I choose? The impact of active vs. passive acquisition on food consumption. Appetite, 80. pp. 168-173.
This research investigates the consequences of physically taking (actively acquiring) vs. receiving (passively acquiring) food items. Specifically, we demonstrate that the act of physically taking food can generate a false impression of choice, an effect we term “embodied illusion of choice.” Across two studies, we document the mediating effect of this embodied illusion of choice on food evaluation and actual consumption, and show that these effects are moderated by an individual's need-for-control.
|Keywords:||Marketing, Food consumption; Eating behavior; Embodied cognition; Sensory perception; Choice; Need-for-control|
|Date Deposited:||08 Jul 2014 13:35|
|Last Modified:||07 Dec 2016 15:12|
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