Lifestyle Databases: Strategic Marketing Tools?

Reynolds, Jonathan (1993) Lifestyle Databases: Strategic Marketing Tools? Journal of Targeting, Measurement and Analysis for Marketing, 2 (1). pp. 55-66.

Full text not available from this repository.
Item Type: Article
Subject(s): Retail
Centre: Oxford Institute of Retail Management
Date Deposited: 24 Nov 2010 11:15
Last Modified: 23 Oct 2015 14:05
URI: http://eureka.sbs.ox.ac.uk/id/eprint/512

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