A meaningful embrace: Contingent effects of embodied cues of affection

Hadi, Rhonda and Valenzuela, Ana (2014) A meaningful embrace: Contingent effects of embodied cues of affection. Journal of Consumer Psychology, 24 (4). pp. 520-532.

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Abstract

Can a mere gesture lead to intimate product bonding? In this research, we find that affectionate gestures (e.g. hugging, stroking) can serve as routes to object attachment. We suggest that the mere execution of an affectionate gesture can generate emotional attachment, which translates into enhanced product attitudes. However, this effect is contingent on the existence of facilitating conditions via the presence of humanlike characteristics in the target object of the affectionate gesture.

Item Type: Article
Keywords: Embodiment; Contextual implication model; Intimacy; Attachment; Product attitudes
Subject(s): Markets
Date Deposited: 05 Aug 2014 14:27
Last Modified: 17 Nov 2015 15:45
URI: http://eureka.sbs.ox.ac.uk/id/eprint/5145

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