Making Mobile Ads That Work

Stephen, Andrew T., Yakov, Bart and Sarvary, Miklos (2013) Making Mobile Ads That Work. Harvard Business Review, December.

Item Type: Article
Keywords: advertising; mobile devices
Subject(s):
Centre: Faculty of Marketing
Date Deposited: 23 Jun 2015 13:46
Last Modified: 23 Oct 2015 14:08
Funders: N/A
URI: http://eureka.sbs.ox.ac.uk/id/eprint/5341

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