Ramírez, Rafael, Mukherjee, Malobi, Vezzoli, Simona and Matus Kramer, Arnoldo (2015) Scenarios as a scholarly methodology to produce “interesting research”. Futures, 71. pp. 70-87.
Recent debates identified the insufficient production of “interesting research”, namely research that is innovative and develops theory while being both usable and rigorous. We propose that scenarios methodology as a scholarly form of inquiry is one way in which we can generate “interesting research”. We present and compare how this methodology was used to investigate three research studies: (i) the unfolding of retailing formats in India; (ii) the evolution of migration patterns in Europe and the Mediterranean; and (iii) climate change and regional and urban planning in the Tulum region of the Peninsula of Yucatán. We found that when scenarios are used as a scholarly methodology involving iterations and revisions, they help to challenge existing assumptions, identify novel lines of inquiry, and enable new research opportunities to emerge,—thus opening up a research mode that helps engaged scholars to make sense of and address complex and uncertain contexts and produce interesting findings.
|Keywords:||Interesting research; Scenario research methodology; Scenarios as scholarly inquiry; Scenario iterations and revisions; Research in uncertain contexts; Usable rigorous research|
|Subject(s):||Strategy; Entrepreneurship & Global business|
|Centre:||Faculty of Strategy, Entrepreneurship and International Business|
|Date Deposited:||17 Aug 2015 15:37|
|Last Modified:||23 Oct 2015 14:08|
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