U.S. consumer demand for prize-linked savings: New evidence on a new product

Tufano, Peter, De Neve, Jan-Emmanuel and Maynard, Nick (2011) U.S. consumer demand for prize-linked savings: New evidence on a new product. Economics Letters, 111 (2). pp. 116-118.

Abstract

We report on the potential American demand for prize-linked savings, a savings account that also awards prizes. Our survey data suggests significant interest among individuals with little actual savings, without regular saving habits, who play lotteries extensively, and are optimistic.

Item Type: Article
Keywords: Consumer finance; Prize-linked savings; Behavioral finance
Subject(s): Strategy; Entrepreneurship & Global business
Date Deposited: 11 Aug 2015 11:18
Last Modified: 01 Nov 2016 11:33
Funders: N/A
URI: http://eureka.sbs.ox.ac.uk/id/eprint/5469

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