Tufano, Peter, De Neve, Jan-Emmanuel and Maynard, Nick (2011) U.S. consumer demand for prize-linked savings: New evidence on a new product. Economics Letters, 111 (2). pp. 116-118.
We report on the potential American demand for prize-linked savings, a savings account that also awards prizes. Our survey data suggests significant interest among individuals with little actual savings, without regular saving habits, who play lotteries extensively, and are optimistic.
|Keywords:||Consumer finance; Prize-linked savings; Behavioral finance|
|Subject(s):||Strategy; Entrepreneurship & Global business|
|Date Deposited:||11 Aug 2015 11:18|
|Last Modified:||01 Nov 2016 11:33|
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