Deconstructing Green Supply and Demand: PVC, Healthcare and the Environment

New, Steve, Morton, Barbara and Green, Ken (1999) Deconstructing Green Supply and Demand: PVC, Healthcare and the Environment. Risk, Decision and Policy, 4 (1). pp. 221-254.

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Based on research in the UK into the market for routine products used in health care, this paper explores the relationship between environmental controversy, innovation, and the competitive response of firms to demand from their customers for environmentally-friendly products. This leads to an understanding of the use of environmental issues in corporate purchasing, and the action of commercial pressure in supply chains as a mechanism of corporate greening. We then consider Baxter Healthcare, one of the main companies in the market we have examined, and the production and sale of plastic, PVC-using healthcare products, particularly 'IV bags'. The analysis of this material leads us to consider three issues: (1) the balance between the 'local' and the 'global' in firms' understanding of the market; (2) the problem of highly contested environmental claims (especially over the impact of products made from PVC), and (3) the influence of structure and practice within buying and selling organizations.

Item Type: Article
Subject(s): Corporate reputation
Centre: Oxford University Centre for Corporate Reputation
Date Deposited: 11 Jan 2011 11:59
Last Modified: 27 Nov 2018 17:35

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