New, Steve and Mitropoulos, I. (1995) Strategic networks: Morphology, epistemology and praxis. International Journal of Operations and Production Management, 15 (11). pp. 53-61.
In marketing and operations literature, there is an emerging consensus that the inter-firm network is of strategic significance. The assumption that supply networks are always out there waiting to be investigated is challenged. Rather than treat networks as objective artifacts, the extent to which they are invented and chosen by actor(s)/observer(s) is explored. Examples are used to illustrate this argument.
|Keywords:||Studies, Organizational behavior, Operations research, Market strategy|
|Centre:||Oxford University Centre for Corporate Reputation|
|Date Deposited:||11 Jan 2011 12:56|
|Last Modified:||23 Oct 2015 14:05|
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