On the risk of studying practices in isolation: Linking what, who, and how in strategy research

Jarzabkowski, Paula, Kaplan, Sarah, Seidl, David and Whittington, Richard (2015) On the risk of studying practices in isolation: Linking what, who, and how in strategy research. Strategic Organization.

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This article challenges the recent focus on practices as stand-alone phenomena, as exemplified by the so-called “Practice-Based View of Strategy” proposed by Bromiley and Rau. While the goal of “Practice-Based View of Strategy” points to the potential for standard practices to generate performance differentials (in contrast to the resource-based view), it marginalizes well-known insights from practice theory more widely. In particular, by limiting its focus to practices, that is, “what” practices are used, it underplays the implications of “who” is engaged in the practices and “how” the practices are carried out. In examining practices in isolation, the “Practice-Based View of Strategy” carries the serious risk of misattributing performance differentials. In this article, we offer an integrative practice perspective on strategy and performance that should aid scholars in generating more precise and contextually sensitive theories about the enactment and impact of practices as well as about critical factors shaping differences in practice outcomes.

Item Type: Article
Keywords: practice perspective; strategy as practice; strategy formulation; strategy practitioners
Subject(s): Strategy; Entrepreneurship & Global business
Centre: Faculty of Strategy, Entrepreneurship and International Business
Date Deposited: 19 Oct 2015 09:56
Last Modified: 23 Oct 2015 14:08
Funders: N/A
URI: http://eureka.sbs.ox.ac.uk/id/eprint/5644

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