"Multichannel challenges for retail marketers" in Retail marketing: Insight into the marketing issues facing a fast-changing sector

Reynolds, Jonathan (2009) "Multichannel challenges for retail marketers" in Retail marketing: Insight into the marketing issues facing a fast-changing sector. [Audio]

Item Type: Audio
Keywords: Consumer behaviour, retail strategy, grocery retailing
Subject(s): Retail
Centre: Oxford Institute of Retail Management
Date Deposited: 21 Jan 2011 12:06
Last Modified: 23 Oct 2015 14:05
URI: http://eureka.sbs.ox.ac.uk/id/eprint/570

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