In Pursuit of Creative Compliance: Innovation in Professional Service Firms

Morris, Tim, Smets, Michael and Greenwood, Royston (2015) In Pursuit of Creative Compliance: Innovation in Professional Service Firms. In: Bryson, John R. and Daniels, Peter W., (eds.) Handbook of Service Business: Management, Marketing, Innovation and Internationalisation. Edward Elgar Publishing Ltd, pp. 301-315. ISBN 978-1781000403


In this chapter, we discuss the nature of innovation in professional service firms. We argue that the distinctive characteristics of these firms affect their innovation drivers, sources, processes and outcomes. We suggest that, paradoxically, innovation in professional services is primarily driven by a pursuit of compliance, rather than differentiation. Professionals are typically required to resolve situations in which their clients aim to comply with external constraints, but seek to do so in a creative way that is least compromising for their business goals. Thus, innovation in professional service firms is primarily driven by creative compliance.

Item Type: Book Section
Keywords: business and management, marketing, economics and finance, services, geography, economic geography, urban and regional studies, regional studies
Subject(s): Professional services
Centre: Centre for Professional Firms
Oxford University Centre for Corporate Reputation
Date Deposited: 13 Nov 2015 11:19
Last Modified: 13 Nov 2015 11:19
Funders: N/A

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