Successful build-to-order strategies start with the customer

Holweg, Matthias and Pil, Frits K. (2001) Successful build-to-order strategies start with the customer. MIT Sloan Management Review, 43 (1). pp. 74-83.

Item Type: Article
Subject(s): Operations management
Date Deposited: 13 Apr 2016 11:38
Last Modified: 13 Apr 2016 11:38
Funders: n/a
URI: http://eureka.sbs.ox.ac.uk/id/eprint/5981

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