First National Bank's Golden Opportunity (208-072)

Cole, Shawn A., Tufano, Peter, Schneider, Daniel and Collins, Daryl (2007) First National Bank's Golden Opportunity (208-072). [Case]


Executives at First National Bank in South Africa are considering whether to launch a potentially exciting, but rather unorthodox, new savings product. Instead of paying interest, this product gives depositors the chance to win large cash prizes each month. Michael Jordan, CEO of the bank's Consumer Solutions Division, must decide whether to approve the product, weighing the potential benefits against large upfront investment, uncertain market demand, and the complication that the product might face legal challenges.

Item Type: Case
Keywords: finance, accounting, emerging markets
Subject(s): Finance
Date Deposited: 05 Apr 2016 15:30
Last Modified: 13 Apr 2016 11:28
Funders: n/a

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