EDuction, Inc. (206-006)

Tufano, Peter and Schneider, Daniel (2005) EDuction, Inc. (206-006). [Case]

Abstract

E-Ductions, a small privately held start-up, developed a new voluntary employee benefit: a payroll-deduction-linked credit card. The CLEAR card provided workers, especially low-income and credit-challenged employees, access to a card with tight credit limits, zero APR, and automatic repayment. The firm's initial experience suggested that the CLEAR card might be attractive to employees, employers, and the card issuer, but E-Duction needed to increase employer acceptance of its new product.

Item Type: Case
Keywords: finance, accounting
Subject(s): Finance
Date Deposited: 05 Apr 2016 15:32
Last Modified: 05 Apr 2016 15:32
Funders: n/a
URI: http://eureka.sbs.ox.ac.uk/id/eprint/6008

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