Tufano, Peter and Schneider, Daniel (2005) EDuction, Inc. (206-006). [Case]
E-Ductions, a small privately held start-up, developed a new voluntary employee benefit: a payroll-deduction-linked credit card. The CLEAR card provided workers, especially low-income and credit-challenged employees, access to a card with tight credit limits, zero APR, and automatic repayment. The firm's initial experience suggested that the CLEAR card might be attractive to employees, employers, and the card issuer, but E-Duction needed to increase employer acceptance of its new product.
|Date Deposited:||05 Apr 2016 15:32|
|Last Modified:||05 Apr 2016 15:32|
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