A simple way to test your company's strategic alignment

Trevor, Jonathan and Varcoe, Barry (2017) A simple way to test your company's strategic alignment. Harvard Business Review.

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Abstract

There is no universal or one-size-fits-all prescription for a winning business. But corporate leaders today seem to agree that strategic alignment is high on the list.

Strategic alignment, for us, means that all elements of a business -- including the market strategy and the way the company itself is organized -- are arranged in such a way as to best support the fulfilment of its long-term purpose. While a company's purpose generally doesn't change, strategies and organizational structures do, which can make chasing "alignment" between strategy and the organization feel like chasing an elusive will-o'-the-wisp.

Item Type: Article
Keywords: Organisational Studies
Subject(s): Operations management
Date Deposited: 13 Jun 2017 16:53
Last Modified: 06 Jul 2017 12:58
Funders: N/A
URI: http://eureka.sbs.ox.ac.uk/id/eprint/6376

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